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The redesign scraps the four main navigation boxes in the old app in favor of jumping right into the main LinkedIn stream of updates, news and influencer posts.
The update has three core components: a new design throughout the app, a complete makeover for the update stream, and personal navigation options. The new app has much less chrome — the extra sidebars and space that take up precious real estate — and makes it easier to take actions and navigate through LinkedIn.
Photos posted with updates and shared news also have a larger piece of the screen, following ground already plowed by the likes of Facebook, Twitter and Google+ on their mobile apps.
Like Facebook Inc. already has been doing, LinkedIn for the first time will insert mobile ads within the stream of updates flowing through the redesigned app. The mobile ads are supposed to be tied to LinkedIn’s interpretation of each user’s interests.
The LinkedIn video showing off the new app says it all: you can check LinkedIn while grabbing coffee or waiting for the bus. It’s actually a very similar story to the one Facebook told with Facebook Home. Only in this case, it’s a professional network that wants your attention.
LinkedIn updates arriving today on the iOS and Android platforms are redesigned for more “delightful interactions” throughout the app to become more visually oriented and to reduce the number of steps needed to reach the most important content.