In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm.
With Google AMP pages loading 85% faster than standard mobile web pages, many types of advertisements are not allowed because they slow down load times and create a poor user experience.
As one of the first content recommendation networks to partner with Google, Richard Iwanik-Marques, Revcontent VP of Marketing, explains, “The product innovations and value-added offerings Google has consistently given consumers makes them a perfect compliment to Revcontent on the partnership side.
“Creating a seamless, lightning-fast user experience on mobile devices is paramount as eyeballs continue to move toward smaller screens. Google AMP is a massive leap in that direction – and with our widgets, publishers can maintain sustainable, high-revenue streams, while also giving consumers a memorable content discovery experience they will enjoy.”
For WordPress developer, the plugin is available to download or you can clone the repositories for more examples of implementations. If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP. It is strategic initiative with Google to create a better mobile experience for users and the search engine’s answer to Instant Articles.