05 Sep Yahoo Finally unveils its new logo as part of a makeover that Yahoo has been undergoing since the Sunnyvale, California, company hired Google executive Marissa Mayer to become CEO 14 months ago. She has already spruced up Yahoo’s front page, Email and Flickr photo-sharing service, as well as engineering a series of acquisitions aimed at attracting more traffic on mobile devices.
The look of logo is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still purple, though a shade darker, and features all the usual uppercase letters in the same order finished off by the signature enthusiastic exclamation point, which dances around in some versions.
Yahoo posted two flavors of the new look to its Tumblr at midnight on Thursday. One is white text on a purple background, the other purple text on white background. Both have a slight beveled effect, though it’s more noticeable on the purple text. It has already replaced the logo that appears on the top left corner of Yahoo.com.
Yahoo said on Tumblr: ‘We’re excited to share the new Yahoo logo with you below. We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products’.
Also, review the other logos on the Mysteries of new Yahoo! logo revealed and let me know if one was more appealing, if any.